Web stores definitely have the most potential out of all the money making methods with Instagram. This is because it gives you a chance to build a permanent brand, that could potentially become huge.
Even if Instagram starts to go downhill, with a web store, you will still be making huge profits. I could write an entire book about building a web store and customer base with Instagram, but I’ll try to stick to the major points, just to get you started.
For starters, let’s talk about what you should sell. The name of the game is to find exclusive products that cater towards your niche and page audience. You need to find something that people can’t buy in stores, that they NEED to buy online. It also helps if it’s a viral product. If people are tagging their friends on Instagram when they see a photo of your product, it’s a viral product.
Let me give you an example. If you run a puppy/dog page, and you’re looking to start a web store, do not sell generic, basic dog collars. Instead, sell custom made GPS tracking dog collars that allow you to track your puppy from your phone. Create a brand and build a website around this specialty product, giving you a monopoly amongst all other competition.
So how do I find these exclusive products?
Checkout alibaba.com. They have pages and pages of incredible products that you’ve probably never seen before. The best part being that they give you the chance to custom brand the products that they’ve designed with your logo.
All you need to do is go to the search bar, and look up the keyword of your Instagram page. You’ll find hundreds of extremely cool products that have the potential to go viral. From there, email or call the supplier, and ask if they can custom brand the product.
When buying from Alibaba, you’ll need to buy in bulk, in order to have reasonable profit margins. So clear some space in your garage, and make sure you order test samples before buying a gigantic shipment.
Ok, so I’ve found a cool product. Now what?
Now it’s time to build your website and your brand. For starters, you’re going to need a catchy name and a fantastic logo. If you’ve never designed a logo before, I’d recommend getting a professional to design it for you. You can find logo designers on fiverr.com for five bucks.
You’re also going to need to build a web store. To do this, I’d recommend using either wordpress and woo commerce or shopify. Shopify is definitely easier to use if you’ve never designed a website before. It’s very user friendly, however there are slightly more fees than woo commerce and wordpress.
It will probably take you a couple of hours to learn how to setup a web store, but I can assure you, it’s not as complicated as you may think. In fact, setting up a wordpress shop is a lot like setting up a Facebook page. All you need to do is add content and upload photos, and the theme takes care of the rest of the work. If you get confused, be sure to watch some youtube tutorials, as there are countless videos out there with valuable information.
If you don’t have time to worry about setting up a web store, you can always hire a professional from various freelance websites such as odesk.
Retaining your Visitors
When trying to build a brand, the most important aspect is keeping in contact with your visitors. It’s vitally important to have a Facebook page, a snapchat, and some sort of email list that will allow you to connect with your Instagram traffic.
Mail chimp is a great website for building mailing lists. Make sure you give your visitors incentive when trying to grab their contact information. Give them 10% off if they enter their email, or do free giveaways if they like your Facebook page. Things like this really can go a long way.
Don’t just use your own Instagram page
Once your web store has been built and is working properly, you should look into buying Instagram promotions and shoutouts from other Instagram accounts. The more hype you can create around your brand, the better it’s going to do in the long run. Also invest in facebook ads, as you can specifically target people that would potentially be interested in your product.